Aura perhaps remains an ambivalent concept, but if we can move away from reification, and also take up the sociologist Hartmut Rosa’s reading of Benjamin, we might see aura as a ‘counter-sense’ to alienation (whereby alienation refers to skewed relations, a non-relation, rather than things we simply dislike). Sensed in this way, aura might refer to a different way of relating ‘where the thing looks back at you, it is speaking to you, it is somehow getting through’.
Rosa Hartmut 2010 'Acceleration and Alienation: Towards a Critical Theory of Late-modern Temporality' Aarhus NSU Press
What of the exhibition as medium, as resonance – as the space and time for reverberations? A site for re-soundings, not for simple agreement – simple fusion, simple harmonies, not the echo chamber, but where dissonance can be really be heard, as a quality of relations.
Dissemination as scattering enabled by genes, wind, ink, frequencies as the carriers of DNA/RNA, hieroglyphs, emojis and block chains for the codes. Casting them out, and then some are cast out. Biblical and sexual metaphors may abound – seeds fall on stoney ground, but what if we emphasis the dis – to asunder, to break apart as a significant act of dissemination? This is a reversal of authenticating knowledges through interferences and diffractions. It makes a joyful mockery of individuated noise-cancelling headphones, (unless you are needing to use a pneumatic drill).